Tagged: retention

tiktok growth

How to Improve Your Watch Time on TikTok

TikTok retention is the percentage of your video people actually watch, and it's the metric that decides reach. Here's how to lift it with hooks, pacing, captions and loops.

11 min read

tiktok growth

How to Write TikTok Hooks That Stop the Scroll

A TikTok hook is the first 1-2 seconds that decide whether someone stays or swipes. Here are the formats, formulas and example hooks that actually stop the scroll.

10 min read